Pages 14 and 15 from the Montrose Park Estate New Ideal Homesteads brochure published in 1933

The Montrose Park Estate was built in the 1930s and is centred on Hurst Road, Sidcup. The Estate's name has no local link.

New Ideal Homesteads were the biggest and most successful developers working in North West Kent in the 1930s. They cut construction costs by using prefabricated materials and promoted their products and the finance that enabled their purchase vigorously.

These interiors are revealing in their choice of heavy traditional furniture. New Ideal Homesteads were clearly appealing to an unadventurous market, no Art Deco or Bauhaus here!