The Premier Parade shops were the first to be built on the Hayes Place estate.

Built around 1933, the building under construction was to become the new post office. The developer planned a more significant shopping centre based around East and South Ways, but finding the estate was not as profitable as had been hoped, this scheme was abandoned.

(The Daily Mail headline probably refers to Primo Carnera winning the World Heavyweight boxing title in New York City on 29 June 1933.)